SYSTEM ANALYSIS AND MARKETING EFFICIENCY OF CURLY RED CHILI IN PENEBEL VILLAGE, BATURITI DISTRICT, TABANAN REGENCY

Abstrak

This research have tittle System Analysis And Marketing Efficiency Of Curly Red Chili In Penebel Village, Baturiti District, Tabanan Regency. Important research has been carried out in the village of Penebel, Baturiti District, Tabanan Regency. The population in this study are farmers who cultivate curly red chilies in Penebel Village, Baturiti District, Tabanan Regency, with a total of 252 farmers. Determination of the sample is done by simple random sampling by taking a sample of 35 people, namely 10% of the population of curly red chili farmers. The types and techniques of data collection used in this study are 1). questionnaire method, 2). interview method and 3). documentation methods. Questionnaire Method Is a data collection technique that is done by giving a set of questions to respondents to answer based on the form of the question. Interview method Is a communication process to collect information by means of direct question and answer between the researcher and the respondent. Documentation is one way to provide pictures that occur at the research site by using accurate evidence from recording sources. Analysis of the data used in the study are: 1). Shrinkage, 2). Production costs, 3). Reception, 4). Income, 5). Revenue cost ratio (R/C Ratio).