• Ni Putu Maha Lina Politeknik Negeri Bali
Keywords: Green human resources management, green innovative work behaviour, knowledge sharing, business model innovation


The study aims at analyzing the direct and indirect effects of green human resources management, green innovative work behavior, knowledge sharing, and business model innovation in small and medium enterprises (SMEs) in Bali. This research is adressing two research gaps, such as: 1) promoting GHRM as an alternative that has rarely received attention in previous research. Several previous studies have focused on emphasizing the value proposition into the business model. The focus on human values is critical as a pro-environment business model prioritizes the sustainability of relationships with fellow human beings. A pro-environment business model will be able to survive if it is supported by the simultaneous interaction of humans and the environment to achieve harmonious relationships. 2) propose and test a model of green human resources management to business model innovation, as well as to demonstrate how it leads to knowledge sharing and innovative work behaviour. There were 300 SMEs in Bali who responded. Path analysis is used in the Structural Equation Modeling (SEM) equation with the help of SmartPLS. The results showed that: 1) green human resources management has a positive effect on business model innovation; 2) green human resources management has a positive effect on green innovative work behavior; 3) green human resources management has a positive effect on knowledge sharing; 4) green innovative work behavior has a positive effect on business model innovation; 5) knowledge sharing has a positive effect on business model innovation; 6) green innovative work behavior partially mediates the relationship between green human resources management and business model innovation; and 7) knowledge sharing partially mediates the relationship between green human resources management and business model innovation.


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How to Cite
Ni Putu Maha Lina. (2023). A BREAKTHROUGH MODEL TO CREATE BUSINESS INNOVATION IN BALI SMES. Proceedings of The International Conference on Multi-Disciplines Approaches for The Sustainable Development, 490-501. Retrieved from https://eproceeding.undwi.ac.id/index.php/mdasd/article/view/319