FACTORS AFFECTING FARMERS IN DRAGON (Hylocereus undatus) Farming Case in Pertiwi Segara Lestari, Kesiman Kertalangu Village, East Denpasar District, Denpasar City
Abstract
Dragon fruit is a horticultural plant that has a fairly complete nutritional content for the human body. Dragon fruit plants besides being very good for human health, also have very good sales prospects, so they are easy to market and will have good selling points for farmers. This study aims to find out what factors influence farmers on dragon fruit farming in Pertiwi Segara Lestari, Kesiman Kertalangu Village, East Denpasar District, Denpasar City and to find out the obstacles faced in cultivating dragon fruit in Pertiwi Segara Lestari, Kesiman Village Kertalangu, East Denpasar District, Denpasar City. The research location was chosenpurposively. The total population is 25 farmers, paying attention to the size of the population that is not large, so in this study all elements of the population are designated as respondents. The results in this study are the factors that influence farmers in dragon fruit farming are as follows: (a) Ease of planting dragon fruit. (b) The selling price is very high (c) Market uptake of dragon fruit continues to increase (d) Imported dragon fruit is very expensive so there is no competition. Obstacles faced by farmers in cultivating dragon fruit are constraints in capital in purchasing seeds, fertilizers and concrete poles, as well as constraints during cleaning or sanitation of dragon fruit cultivation.
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