STUDY OF SELLER ARCHITECTURE BEHAVIOR TOWARDS THE REVITALITATION OF BADUNG MARKET

Abstract

Badung Market is one of the big traditional markets in Bali that has a fairly high historical value. History records that this traditional market has a significant role in the civilization of Denpasar City in the economic sector. In early 2019, Badung Market was transformed into a modern traditional market. The concept translates into renewable physical forms and qualified public facilities. This effort aims to change the image of a dirty, narrow and dirty traditional market into a clean, comfortable and beautiful traditional market. However, a better market arrangement does not change the habits of market activity participants themselves. Based on the results of the field survey, the situation of the congested and cramped Badung Market was felt again after the revitalization.

The government as the owner of the policy has attempted to change the image of traditional markets to be clean, comfortable and modern through a market revitalization program. However, it is very unfortunate that the translation of the market revitalization concept only focuses on the appearance of the facade. This article will examine the behavior of market activity actors towards the revitalization of the Badung Market. Using a qualitative descriptive analysis method, the conclusions from this study are (i) In the planning process, it is necessary to have compatibility between the design concept and the behavior of the relevant stakeholders; (ii) There needs to be variations and innovations in stall designs (in this case stalls) so that traders can choose and customize them; (iii) It is necessary to socialize market regulations so that all parties are aware of and comply with them; (iv) if there is a violation, appropriate sanctions can be given.