PEMBANGUNAN DIGITAL MARKETING PEMASARAN PRODUK & JASA KREATIF PROVINSI SUMATERA BARAT
Keywords:
creative economy, e commerce, digital marketing
Abstract
West Sumatra Province is currently developing various Creative Economy sectors. Developed Creative Economy needs to get a touch of digital technology, this is in line with the development of information technology, the marketing of products and services of creative economy practitioners need to be marketed by utilizing digital marketing. The development of digital marketing is done by analyzing current forms of marketing and then trying to build a web-based digital e-commerce media by prioritizing Consumer loyalty with the concept of Customer Relationship Management (CRM).
References
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Andriopulos C, Gotsi M, “Benchmarking brand management in the creative industry”, Benchmarking: An International Journal, Vol. 7 Issue: 5, pp.360-372, https://doi.org/10.1108/14635770010359900.
Fitriana A N,Noor I, Hayat A , “PENGEMBANGAN INDUSTRI KREATIF DI KOTA BATU (Studi tentang Industri Kreatif Sektor Kerajinan di Kota Batu) ,Jurusan Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Jurnal Administrasi Publik (JAP), Vol. 2 No. 2, Hal. 281-286.
Hiasdinata, 2009,“Customer Relationship Managemnet (CRM) dan Aplikasinya Dalam Industri Manufaktur dan Jasa” Binus University.
Jones, Jennifer & Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, San Mateo: May 7, 2001, Vol 23, lss.19, p.33
Nurjanah S, 2013, “ Analisa Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi”, JMA Vol. 18 No. 2 Oktober - November 2013, Hal 141-151
Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196
O’Brien, James A., 2002, “Customer Relationship Management”, Management Information Systems: Managing Information Technology in the E-Business Enterprise (5th ed.), McGraw-Hill Higher Education, pp.128-131.
Tjahyadi R A, “BRAND TRUST DALAM KONTEKS LOYALITAS MEREK: PERAN KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, DAN ARAKTERISTIK HUBUNGAN PELANGGAN-MEREK “,Jurnal Manajemen, Vol. 6, No. 1, Nov 2006, hal 65 .
Whitaker, Tyler, 2005, “Streamline customer contact”, Landscape Management, Cleveland: Apr 2005, Vol. 44, lss. 4, p.50
http://csrc.lse.ac.uk/asp/aspecis/20050161.pdf
http://www. aspective.com/Solutions/SiebelCRM/Index.aspx
https://kinciakincia.com/berita/3704-industri-kreatif-mudah-bersemi-di-sumatera-barat.html
https://kinciakincia.com/berita/4260-rakornas-iccn-2018padang-menjadi-kota-kreatif-pertama-di-sumatera.html
http://www.sumbarprov.go.id/details/news/10045
Andriopulos C, Gotsi M, “Benchmarking brand management in the creative industry”, Benchmarking: An International Journal, Vol. 7 Issue: 5, pp.360-372, https://doi.org/10.1108/14635770010359900.
Fitriana A N,Noor I, Hayat A , “PENGEMBANGAN INDUSTRI KREATIF DI KOTA BATU (Studi tentang Industri Kreatif Sektor Kerajinan di Kota Batu) ,Jurusan Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Jurnal Administrasi Publik (JAP), Vol. 2 No. 2, Hal. 281-286.
Hiasdinata, 2009,“Customer Relationship Managemnet (CRM) dan Aplikasinya Dalam Industri Manufaktur dan Jasa” Binus University.
Jones, Jennifer & Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, San Mateo: May 7, 2001, Vol 23, lss.19, p.33
Nurjanah S, 2013, “ Analisa Pengembangan Program Bisnis Industri Kreatif Penerapannya Melalui Pendidikan Tinggi”, JMA Vol. 18 No. 2 Oktober - November 2013, Hal 141-151
Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196
O’Brien, James A., 2002, “Customer Relationship Management”, Management Information Systems: Managing Information Technology in the E-Business Enterprise (5th ed.), McGraw-Hill Higher Education, pp.128-131.
Tjahyadi R A, “BRAND TRUST DALAM KONTEKS LOYALITAS MEREK: PERAN KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, DAN ARAKTERISTIK HUBUNGAN PELANGGAN-MEREK “,Jurnal Manajemen, Vol. 6, No. 1, Nov 2006, hal 65 .
Whitaker, Tyler, 2005, “Streamline customer contact”, Landscape Management, Cleveland: Apr 2005, Vol. 44, lss. 4, p.50
http://csrc.lse.ac.uk/asp/aspecis/20050161.pdf
http://www. aspective.com/Solutions/SiebelCRM/Index.aspx
https://kinciakincia.com/berita/3704-industri-kreatif-mudah-bersemi-di-sumatera-barat.html
https://kinciakincia.com/berita/4260-rakornas-iccn-2018padang-menjadi-kota-kreatif-pertama-di-sumatera.html
http://www.sumbarprov.go.id/details/news/10045
Published
2019-12-20
Section
Articles
