ANALISIS FUNGSI DAN EFISIENSI TATANIAGA BUAH NAGA ORGANIK DESA JAMBEWANGI, KABUPATEN BANYUWANGI

Abstract

The purpose of this study is to analyze the function of the trading system channel, the analysis of trading system efficiency, market behavior and analyze the market performance of organic red dragon fruit to find out which trading channel is the most efficient. Determination of the location of the study using a purposive method and the method of determining respondents using the snowball sampling method. The data used in this study are primary data and secondary data. The analysis used is a qualitative analysis used for observation of the trading system channel, market structure and market behavior, quantitative analysis is used to measure market performance including trading margins, farmer's share, profit share and cost share as well as profit to cost ratio. The results of the analysis can be concluded that the trading system channels formed are: 1) farmers - village collection traders - district collecting traders - supermarkets - consumers. 2) farmers - district traders - supermarkets - consumers. 3) farmers - village collectors - retailers - consumers. 4) farmers - retailers - consumers. 5) farmers - district collectors - retailers - consumers. 6) farmers - sub-district trader collectors - consumers. 7) farmers - consumers. Based on the analysis results, the most efficient trading channel is the trade channel 7 because it has the shortest trading channel, the market structure is close to perfect competition and the market performance on the smallest trading margin is Rp.0 / kg, the highest farmer's share is 100%, the profit share is 70 , 5% and cost share of 29.5%, profit to cost ratio of 2.39.