THE ROLE OF ORGANIZATIONAL COMMUNICATION IN IMPROVING THE PERFORMANCE OF EMPLOYEES OF PT. HELLO DOTCOM SHOPPING

Abstrak

The communication process in an organization has a very important role in improving employee performance. PT Halo Belanja Dotcom is a company engaged in e-commerce. Therefore, PT Halo Belanja Dotcom must be able to maintain its position in the market and also face challenges in ensuring optimal employee performance. This study aims to explore the role of organizational communication, especially in downward communication, in improving employee performance at PT. Hello Dotcom Shopping. The research method used is a qualitative descriptive method. With data collection techniques through observation of researchers interacting directly with the environment or meeting with the subject of the informant, structured interviews with informants consisting of the CEO, Chief Operation Officer, and Chief Technology Officer of the Company and documentation of this type of data in the form of documents in the form of company profiles and data obtained from the company's website. The results of the study show that downward communication in PT. Hello Shopping Dotcom has been doing well, in conveying the company's vision, mission, and goals, work instructions, changes in procedures or work practices, as well as company values, culture, and norms. Regular performance evaluations, internal training, employee ability improvement, initiative attitude, good work ethics, cooperation between employees, awareness of responsibility, and efficient and productive time management are important factors that also contribute to improving employee performance. These findings show that organizational communication plays an important role in creating a productive and harmonious work environment, as well as improving employee performance at PT. Hello Dotcom Shopping.