COMMUNICATION MODEL FOR FIELD AGRICULTURAL EXTENSIONS IN SUBAK BURUAN, BLAHBATUH DISTRICT, GIANYAR REGENCY

Abstract

Agricultural To support agricultural development in Subak Buruan, field agricultural extension workers are needed to assist farmers in carrying out their farming business. The aim of this research is to analyze the level of communication, communication intensity and performance of agricultural instructors as well as the communication model of agricultural instructors in the field. This research was conducted in Subak Buruan, Buruan Village, Blahbatuh District, Gianyar Regency. The sample from this research was Subak members, totaling 35 farmers and one agricultural field instructor who served in Subak Buruan. Data analysis in this research uses qualitative and quantitative descriptive analysis.

The research results show that the level of communication, communication intensity and performance of agricultural field instructors in Subak Buruan are in the good category. The most effective communication model used by field agricultural extension workers uses the S-M-C-R model. The role of extension workers must be further enhanced in providing education to Subak and facilitating the marketing of products produced by farmers in Subak Buruan.