THE URGENCY OF ESTABLISHING A DIGITAL MARKET LAW AS AN INSTRUMENT FOR MONITORING BUSINESS COMPETITION IN THE DIGITAL

Ni Made Trisna  Dewi; Komang Agung Sri  Brahmanda

Ni Made Trisna Dewi Dwijendra University Faculty of Law
Komang Agung Sri Brahmanda Dwijendra University Faculty of Law

Keywords: Market, Digital, Supervision, Business

Abstract

The digital age has significantly transformed trading practices. Transactions that were traditionally conducted in conventional ways have now shifted to online platforms. The COVID-19 pandemic has further accelerated developments in the digital industry, which has consequently impacted how the Indonesia Competition Commission (KPPU) oversees business competition. However, Law Number 5 of 1999 concerning Monopolistic Practices and Unfair Business Competition has proven inadequate for enforcing regulations against business operators in the digital market. This research aims, first, to identify and analyze Indonesia’s legal framework for addressing unfair competition in the digital market. Second, it seeks to examine the role of the KPPU in supervising and addressing unfair competition in this sector. The study employs a normative legal approach with a qualitative research design. Law Number 5 of 1999 serves as the foundation for regulating unfair competition in Indonesia, complemented by Government Regulation (PP) Number 80 of 2019, which facilitates trade through electronic systems.
In practice, the KPPU’s enforcement and monitoring efforts in the digital market, particularly against active foreign business operators with detrimental effects on Indonesia, are far from optimal. This highlights the urgent need to establish a Digital Market Law to incorporate extraterritorial principles and strengthen the KPPU’s capacity to enforce fair competition in the digital marketplace.

References

A. Simbolon, “KEDUDUKAN HUKUM KOMISI PENGAWAS PERSAINGAN USAHA MELAKSANAKAN WEWENANG PENEGA- KAN HUKUM PERSAINGAN USAHA,” Mimb. Huk., vol. 24, no. 3, pp. 377–569, 2012.A. Nur Hayati, “Analisis Tantangan dan Penegakan Hukum Persaingan Usaha pada Sektor E-Commerce di Indonesia,” J. Penelit. Huk. Jure, vol. 21, no. 1, p. 109, Feb. 2021
A. Sabirin and R. Haidar Heffian, “Dampak Ekosistem Digital terhadap Hukum Persaingan Usaha di Indonesia serta Optimalisasi Peran Komisi Pengawas Persaingan Usaha (KPPU) di Era Ekonomi Digital,” J. Persaingan Usaha, vol. 1, no. 2, pp. 75–82, 2021.Pusat Penelitian dan Pengembangan Aplikasi Informatika dan Informasi Kementerian Komunikasi dan Informatika, PERKEMBANGAN EKONOMI DIGITAL DI INDONESIA, vol. 1. 2019.
L. J. Moleong, Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya, 2010.
Z. Ali, Metode Penelitian Hukum. Jakarta: Sinar Grafika, 2013.
Pemerintah Republik Indonesia, Undang-Undang Nomor 5 Tahun 1999 tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat. Lembaran Negara Tahun 1999 Nomor 3, Tambahan Lembaran Negara Nomor 3817. 1999.
Pemerintah Republik Indonesia, Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan, Lembaran Negara Tahun 2014 Nomor 45, Tambahan Lembaran Negara Nomor 5512. 2014.
Pemerintah Republik Indonesia, Peraturan Pemerintah Nomor 80 Tahun 2019 tentang Perdagangan Melalui Transaksi Elektronik, Lembaran Negara Tahun 2019 Nomor 222, Tambahan Lembaran Negara Nomor 6420. 2019.
M. Armin Bin Ali, “PENEGAKAN HUKUM PERSAINGAN USAHA DI NEGARA
BERKEMBANG (STUDI KASUS PUTUSAN KPPU DALAM PERKARA TEMASEK),” Jatiswara, vol. 31, no. 1, pp. 113–119, 2017.
M. Muslih, “NEGARA HUKUM INDONESIA DALAM PERSPEKTIF TEORI HUKUM GUSTAV RADBRUCH (Tiga Nilai Dasar Hukum),” Legalitas, vol. IV, no. 1, pp. 130– 152, 2013.
M. Fadhilah, “Penegakan Hukum Persaingan Usaha Tidak Sehat Oleh Komisi Pen- gawas Persaingan Usaha (KPPU) Dalam Kerangka Ekstrateritorial,” J. Wawasan Yuridika, vol. 3, no. 1, pp. 55–72, 2019,