STRATEGY FOR DEVELOPING PROCESSED FISH PRODUCTS IN AN EFFORT TO INCREASE THE INCOME OF WOMEN FARMERS' GROUP IN ULAKAN VILLAGE, MANGGIS DISTRICT, KARANGASEM REGENCY

Abstract

Ulakan Village has abundant potential in the fisheries sector. However, efforts are
needed to develop processed fish products. Female workers have productivity and
play a role in supporting the increase in income of women farming groups in Ulakan
Village. The aim of this research is to determine internal and external conditions and
determine the development strategies used to develop processed fish products in
an effort to increase the income of women farming groups. This research was
conducted in Ulakan Village, Manggis District, Karangasem Regency. The sample
consisted of 67 female farmers and 6 Kelian Banjar Dinas in Ulakan Village. This
research is a qualitative and quantitative descriptive research that uses SWOT
analysis.
The research results show that the internal conditions that are the main strength
factor are the solid management of the women farmer group organization. The main
weakness factor is the limited fish production facilities. The external condition of the
main opportunity factor is that the HR of the Women Farmers Group is active in
entrepreneurial activities. The main threat factor is limited production time and
traditional ceremony activities. So the best strategy that can be implemented is to
increase capital, develop product quality, schedule work and increase workforce.