MANAGEMENT AND BUSINESS: INFLUENCE OF PRODUCT QUALITY AND PRICE ON INTERESTED TO BUY SKINCARE SKINTIFIC PRODUCTS FOR STUDENTS OF UNIVERSITY ECONOMIC FACULTS
Abstract
The aim of this research is to find out the difference between product quality and price simultaneously against interest in buying skincare skintific. This research is research using quantitative methods, where the object used is a student of the Faculty of Economics of the University of Simalungun. As for the number of samples to be used in this study, it was 54 respondents. Data is collected directly from respondents using the research instrument in the form of a questionnaire through Google Form and purposive sampling technique. Then the results are processed using SPSS version 25 data processing application. The results of this study prove that the F test results simultaneously obtained the value of Calculus > Ftable 263.053 > 3.18 and the p-value obtaining the column sig 0.000 < 0.05 means significant. This suggests that product quality and price simultaneously have a significant influence on purchasing interest skincare skintific and the results of the determination coefficient calculation, an adjusted value of R Square obtained at 0.910 (91%). This indicates that the product quality variable (X1) and the price variabel (X2) affect the purchasing value variables (Y) at 91.0% while the remaining 9.0% are influenced by other factors not discussed in this study.
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