MANAGEMENT AND BUSINESS: INFLUENCE OF PRODUCT QUALITY AND PRICE ON INTERESTED TO BUY SKINCARE SKINTIFIC PRODUCTS FOR STUDENTS OF UNIVERSITY ECONOMIC FACULTS

  • Sonia A. Butar-Butar University of Simalungan Student
  • Nety Harefa University of Simalungan Student
  • Jantri H. Sinaga University of Simalungan Student
  • Rindu Anggita P. University of Simalungan Student
  • Aditiya University of Simalungan Student
  • Resna Napitu University of Simalungan Student
Keywords: product quality, price, buy interest

Abstract

The aim of this research is to find out the difference between product quality and price simultaneously against interest in buying skincare skintific. This research is research using quantitative methods, where the object used is a student of the Faculty of Economics of the University of Simalungun. As for the number of samples to be used in this study, it was 54 respondents. Data is collected directly from respondents using the research instrument in the form of a questionnaire through Google Form and purposive sampling technique. Then the results are processed using SPSS version 25 data processing application. The results of this study prove that the F test results simultaneously obtained the value of Calculus > Ftable 263.053 > 3.18 and the p-value obtaining the column sig 0.000 < 0.05 means significant. This suggests that product quality and price simultaneously have a significant influence on purchasing interest skincare skintific and the results of the determination coefficient calculation, an adjusted value of R Square obtained at 0.910 (91%). This indicates that the product quality variable (X1) and the price variabel (X2) affect the purchasing value variables (Y) at 91.0% while the remaining 9.0% are influenced by other factors not discussed in this study.

References

Agustin, Nurul, and Amron. 2022. “PENGARUH INFLUENCER MARKETING DAN PERSEPSI HARGA TERHADAP MINAT BELI SKINCARE PADA TIKTOK SHOP.” KINERJA Jurnal Ekonomi Dan Bisnis 5:49–61.
Armstrong, and Kotler. 2015. Marketing an Introducing Pretiece Hall Twelfth Edition. England: Pearson Education, Inc
Ibrahim, M., & Thawil, S. M. (2019, Februari). PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Jurnal Riset Manajemen dan Bisnis (JRMB), 4(1), 176. Retrieved April 18, 2024, from https://download.garuda.kemdikbud.go.id/article.php?article=915089&val=10544&title=PENGA
Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran. (B. Sabran, Ed.) Jakarta: Erlangga. Retrieved April 18, 2024
____________. (2007). Manajemen Pemasaran. Edisi kesebelas Jilid 1. Indeks. Jakarta.
____________; Amstrong, Garry. (2008). Prinsip-prinsip Pemasaran, Jilid 1. Erlangga. Jakarta.
_________________________. (2012). Manajemen Pemasaran. Jilid 1. Erlangga. Jakarta
_________________________. 2018. Manajemen Pemasaran. Edisi 12. Jilid 2. Jakarta.
Sahal, U. (2022, Agustus 10). Skincare. Dosen FK UM Surabaya Bagikan Tips Memilih Skincare yang Tepat Menurut Kulit, p. 1. Retrieved April 18, 20214, from https://www.um-surabaya.ac.id/article/dosen-fk-um-surabaya-bagikan-tips-memilih-skincare-yang-tepat-menurut-kulit
Situmorang, I. (2017, Februari). PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MEREK POND’S PADA REMAJA DI KOTA PEKANBARU. JOM Fekon, 04(1), 72. Retrieved april 18, 2024, from https://media.neliti.com/media/publications/118732-ID-pengaruh-kualitas-produk-dan-iklan-terha.pdf
Tjiptono, Fandy. 2015. Strategi Pemasaran. Yogyakarta: Andi Offset
Published
2024-04-27