MANAGEMENT AND BUSINESS

The Effect of Swot Analysis and Computer Information Technology (Ict) In the Digital Business 5.0 On the Development of Culinary Msmes In Pematang Siantar City, North Sumatra

  • Agung Yudha Permana Management Student, Faculty Economics, University of Simalungun
  • Junedi Oloan Sinaga Management Student, Faculty Economics, University of Simalungun
Keywords: SWOT analysis, information technology, digital business

Abstract

This study aims to determine the effect of SWOT analysis and Information Technology in the digital business era 5.0 in the city of Pematang Siantar. This research shows many results in the form of a description or phenomenon that occurs regarding how SWOT analysis and Information Technology in the Digital Business Era 5.0 can affect the development of local MSMEs in Pematang Siantar City, North Sumatra. In addition, researchers also took some sample data on local MSMEs which were used to show the progress of local MSME businesses in Pematang Siantar City both in pictures, or other data presented by researchers. The method used in this research is a qualitative research method with a descriptive approach. In this method, the author explains to the readers about what is presented through exposure in the form of words conveyed through the author's own language based on several sources such as books and internet sites which are in the form of images, graphs, or tables taken from several sources for this research.

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Published
2024-04-27