BALI HONEY BEE CULTIVATION COMMUNITY PARTNERSHIP PROGRAM KELE AGROWING ETHNO BALI IN BAHA VILLAGE

Abstract

Balinese Etno Bee Agrotourism is located in Baha village which is engaged in cultivating honey bees. Kele is a partner in PKM activities. The aim of this PKM is (1) to overcome pests that attack kele honey bees in an effort to increase production yields, (2) to increase sales of honey produced by kele honey bee cultivation. Solutions to overcome attacks from bee enemies: (1) To prevent ants from entering the bee house, the legs supporting the bee house are smeared with oil or placed in a bowl filled with water. To prevent night moths, this is done by keeping the bee house clean, making the door smaller so that the butterflies cannot enter, strengthening the colony and setting traps at night. (2) Increasing marketing is carried out through online and off-line marketing promotions. To reach a wider range of consumers, the honey packaging is varied with varying volumes, namely 250 ml and 500 ml with attractive labels attached to the packaging bottles. Offline marketing is assisted by inviting consumers directly to the location to show that the honey is truly pure cultivated honey. Online marketing is assisted by promotions through digital media. The results of PKM are an increase in bee cultivation, increased skills in cultivating kele honey bees and an increase in sales income from honey production.