THE INFLUENCE OF THE SOCIAL SYSTEM ON THE ADOPTION OF COMBINE HARVESTER INNOVATIONS IN SUBAK BENGKEL, TABANAN REGENCY
Abstract
Using a combine harvester can simplify farmer performance. Combine harvesters should be able to increase the interest of local workers to become rice harvest workers. The aim of this research is to analyze the influence of the social system on the adoption of combine harvester innovation in Subak Bengkel, Kediri District, Tabanan Regency. The population of this research was all 500 farmers in Subak Bengkel with a sample of 84 farmers. The influence of the social system on the adoption of combine harvester innovation in Subak Bengkel, Kediri District, Tabanan Regency will be analyzed using Partial Least Square (PLS) with SmartPLS version 3.0 software which is run using computer media.Simultaneously, the social system has a significant influence on the adoption of combine harvester innovation in Subak Bengkel withThe coefficient of determination is 0.901, meaning that this variable is able to explain the innovation adoption variable by 90.1%. With the development of technology, farmers in Subak Bengkel must be brave enough to take risks and try out new innovations so that they can increase the efficiency of rice farming.
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