A SEMIOTICS ANALYSIS FOUND ON MUSIC VIDEO OF ANTI HERO BY TAYLOR SWIFT
Abstract
The aim of this research was to investigate and analyze the verbal and visual signs and the meaning itself in the music video of Anti Hero by Taylor Swift. The type of this research was qualitative research. In collecting the data, the writer used the following procedures first, Finding out and determining the verbal and visual signs of music video of Anti Hero by Taylor Swift. Second, Analyzing the semiotic signs found on the verbal and visual signs of music video of Anti Hero by Taylor Swift. Third, Interpreting the meaning or the message conveyed by the verbal and visual signs of music video of Anti Hero by Taylor Swift. The data in this research comes from the analysis result of visual sign of music video of Anti Hero by Taylor Swift. Based on the result of the analysis, it can be concluded as there are two classifications, namely: verbal sign and visual sign. In verbal sign, it was found three data. In visual sign, it was found eight data. The concept of music video of Anti Hero by Taylor Swift is a unique concept. This music video has different concept with other music videos. In the data found, verbal and visual sign explained more about struggling from fear, hopelessness, doubt, pressure, even depression.
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