STRATEGIES TO INCREASE TEACHERS' WORK MOTIVATION THROUGH THE APPLICATION OF ORGANIZATIONAL CULTURE BASED ON THE CONCEPT OF TATWAM ASI

Abstract

The purpose of this study is to investigate strategies to increase teachers' work motivation through the application of organizational culture based on the concept of Tatwam Asi. This research was conducted in Denpasar, Bali, with a focus on elementary school teachers. The research approach used is qualitative, with the aim of deeply understanding teachers' experiences and perceptions related to work motivation and the influence of organizational culture based on Tatwam Asi. The research population is elementary school teachers in Denpasar, with a sample of 30 teachers selected based on the criterion of at least 5 years of teaching experience. Data collection was carried out through three main methods: in-depth interviews to explore individual teachers' experiences, observations to understand the context of the work environment and interactions in schools, and documentation studies to supplement the data with notes and materials related to teacher professional development. The collected data is analyzed using thematic analysis techniques, which allow the identification of key patterns and themes that emerge from the qualitative data. The results of the study show that the application of the concept of Tatwam Asi in organizational culture has a positive impact on teachers' work motivation. Emerging themes include a sense of belonging and community, mutual respect and collaboration, professional development opportunities, recognition and appreciation, and alignment with personal values. Leadership support, work-life balance, emotional well-being, empowerment through autonomy, and cultural relevance in practice were also identified as important factors. In conclusion, Tatwam Asi-based organizational culture can increase teachers' work motivation through a supportive environment and internalized values.