THE ROLE OF LOCAL WISDOM AND DEVELOPMENT COMMUNICATION IN BALI
Abstract
This study aims to analyze the role of local wisdom in development communication in Bali as a social and cultural foundation for achieving sustainable and equitable development. The research focuses on how Balinese local wisdom values, such as Tri Hita Karana, menyama braya, and ngayah, can be integrated into development communication practices that emphasize community participation and local empowerment. The study employs a qualitative approach, using a literature review. Data were collected from academic sources, including scholarly journals, books, research reports, and relevant regional development policies. The analysis was conducted descriptively to identify concepts, communication patterns, and development practices rooted in Balinese cultural values. The findings suggest that local wisdom serves a strategic function as a cultural framework in the development communication process. These cultural values not only act as social and ethical guidelines but also strengthen participation, solidarity, and community trust in development programs. Integrating local wisdom into development communication in Bali promotes a more dialogical, participatory, and sustainable approach, aligning with the principles of community-based development and sustainable communication.
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